Role of human emotions, self and Influencers of consumer taste – Exploratory study:
It is known that consumer behavior has been researched all over the world due to the complex nature of self and its representative behavior in social situations. Impulsive and online purchases have become the order of the day as convenience and door step deliveries influence these new trends. The dimensions of human emotion and its reflection in consumer buying purchases has not been explored or investigated in Indian context.
There is a need for more empirical researches in to this dimension which can add more value to Indian academic fraternity. IdeaLaunch provides exclusive services which are inclusive of end to end solutions for doctorate scholars in management. Inter disciplinary research has been our core area as we focus upon sociology, literature, management decision making, academic research which can bring in professional contributions to this field.
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