Digital engagement and digital delight for Indian women- Online shopaholics:
The marketing and sales trends have changed globally. Covid has changed the dimensions of marketing from retail store to online purchases. Indian women are so passionate and eager to purchase online as they get time, money, and travel and energy savings also. Discounts and freebies have made online women fanatics who involve in momentary and impulsive shopping. This has led to women shopaholics as we could find daily online shopping events are conducted by global MNCs.
However this new form of Indian women and their shopaholic trends has not been studied or evaluated anywhere empirically. This can provide new insights, trends and marketing strategies for MNCs. As researches have not been done in this direction – empirical researches have to be done in Indian context on these dimensions also.
Key words:
Shopping research, shopaholic research, women shopping research, women fashion research, food items research, women buying behavior research, women social media research, women and income research, working women research. Women taste and research, women food patterns research.
